Oct 13, 2026 by
As you scale your developer relations, it's important to know and track the right metrics. Developer engagement can be difficult to measure. A growing community, hundreds of event registrations, or a spike in website traffic may look positive, but these…
Oct 8, 2026 by
Not every hackathon needs the same participants, structure, or goals. An internal hackathon can help employees solve business challenges and develop new ideas, while an external hackathon can bring in fresh perspectives from developers, students, startups,…
Sep 25, 2026 by
Getting developers to pay attention to your product is only the beginning. A hackathon can bring hundreds of developers together. A workshop can generate strong participation. But, once the event ends or the initial excitement fades, engagement can quickly…
Sep 22, 2026 by
Running a developer event in-house can seem like the obvious way to save money. Your company already has a marketing team, developers who can speak to the technical audience, and tools for registration and communication. Why add an agency to the budget? The…
Sep 18, 2026 by
Building a strong developer relations strategy takes more than having someone represent your company at events. DevRel teams often manage developer communities, create technical content, support events, gather product feedback, and help developers understand…
Sep 15, 2026 by
Innovation programs are easy to launch and hard to defend. When budget season arrives, the leaders who keep their programs funded aren't the ones with the most exciting demos. They're the ones who can show a CFO what the program delivered and how it contributed…
Sep 10, 2026 by
Developer relations, often called DevRel, is the practice of building and managing relationships between an organization and the developer communities that use, build with, or influence its technology. For enterprises, DevRel can support much more than…
Sep 1, 2026 by
Enterprise innovation programs can take many forms, from employee idea challenges and hackathons to open innovation initiatives and large-scale digital programs. But choosing the right format is only part of the decision. Enterprises also need to consider…
Aug 26, 2026 by
The Developer Engagement Playbook: From Activation to Adoption Attracting developers is the easy part. Any company with a decent launch announcement and a free tier can generate sign-ups. The harder problem, and the one most API-first companies, cloud…
Aug 17, 2026 by
22 Hackathon Ideas for Enterprise Teams Every successful hackathon starts with the right challenge. The ideas you put in front of participants influence the quality of the solutions, the conversations they spark, and how well the event delivers on its…
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