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BeMyApp

The Agency Behind 800+ Developer Programs, Hackathons, and Innovation Initiatives Since 2010

BeMyApp helps organizations activate developers, customers, partners, startups, and employees through hands-on, experiential programs that drive measurable business outcomes.

Since 2010, we’ve run 3,500+ events and programs, developed 10,000+ projects, and operated in 35+ countries, for organizations including IBM, Intel, Google, Samsung, Visa, and Vodafone.

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What Is BeMyApp?

BeMyApp is a global innovation, developer relations, and community engagement agency. We combine program strategy, community engagement, end-to-end program management, and a proprietary event technology platform, all delivered as fully white-labeled experiences that run under your brand, not ours.

Organizations invest millions in AI initiatives, developer ecosystems, partner programs, and digital transformation, but still struggle with low adoption, limited engagement, and difficulty reaching technical audiences.

The problem usually isn’t awareness; it’s participation. BeMyApp exists to fix that.

35

countries with BeMyApp-operated physical events

3.5k+

events and programs organized

5k+

projects developed

1M+

developers worldwide in our community

Three Ways We Help You Build With Developers

Scale Your Developer Relations

We plan and run ongoing developer relations programs for companies who need developer marketing done right without building the team in-house.

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Organize Your Hackathon

We’ve run 800+ external and 150+ internal hackathons since 2010, all fully managed from participant recruitment through incubation and launch.

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Disrupt Your Company

We run the training, hackathons, and incubators that turn corporate entrepreneurship from a buzzword into shipped products.

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We’re More Than an Event Agency

Most providers offer one piece of the puzzle. Consultants give you strategy only. Event agencies give you execution only. Software platforms give you technology only.

BeMyApp combines all three, with strategy, community, technology, execution, and measurement, so you get one partner, one platform, and one accountable team instead of coordinating three vendors yourself.

Delivering Programs Worldwide

BeMyApp operates across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, in virtual, hybrid, and in-person formats, across multiple languages and time zones. We support developers, customers, partners, employees, and startups, across core industries including technology, healthcare, financial services, manufacturing, telecommunications, education, and the public sector.

Participants at a BeMyApp corporate innovation event

Why In-House Hackathons & Innovation Programs Often Fall Short

Running an effective hackathon or innovation program requires specialized execution. Without the right structure, internal teams tend to hit the same three walls:

Low Drive & Basic Ideas

Without structured event management and clear framing, participants struggle to connect the technology to real business goals — resulting in surface-level ideas, low long-term engagement, and events that never build real momentum.

Heavy Logistics Strain

Managing mentor coordination, platform setup, and participant communications pulls focus away from your core business — admin overhead, disorganized scheduling, and technical platform friction all eat into the time your team should be spending on the actual innovation work.

Zero Follow-Through

Even programs with strong starts frequently stall after the event, because there’s no defined process to carry concepts forward — no working prototypes, no pathway to production, and no project management once the initial excitement fades.

BeMyApp exists to remove all three of these failure points through full logistics management, structured engagement design, and a defined path from prototype to production built into every program.

A Proven System for Creating Outcomes

Learn

Participants gain practical knowledge and understand how to apply new technologies and concepts before they start building.

Prototype

Participants build solutions, create use cases, and solve real-world challenges — through hackathons, workshops, and coding challenges.

Launch

Organizations identify high-potential ideas and drive adoption or commercialization — through incubation, acceleration, and go-to-market support.

Results: increased adoption · validated use cases · innovation pipelines · skilled communities · measurable business impact

Trusted by 200+ Companies Since 2010

Meet Our Partners

Results That Speak for Themselves

IBM Z Day

The 6th annual IBM Z Day, hosted on the BeMyApp platform, let participants build their own conference day across 6 tracks.

32,000+ registrants. 6 tracks. 80 live talks, including 3 keynotes, with replays available.

Google Cloud Hackathon

The Google Cloud “Easy as Pie” Serverless Hackathon ran virtually to build awareness and train developers on Cloud Run, Cloud Functions, and Workflows.

1,500+ registrants. 97 projects submitted.

T-Mobile Datapalooza

A three-day hybrid internal innovation program combining an AI Summit with a dual-track hackathon, driving data and AI adoption across technical and non-technical teams on challenges like churn prediction and personalization.

820 registrants. 725 active participants. 61 projects published.

IBM TechXchange Dev Day

A 1-day virtual conference plus 3-day hackathon highlighting IBM’s latest AI building blocks, introduced by experts, users, and partners.

17,000+ total registrants. 4,000+ hackathon registrants. 400+ hackathon projects.

Brembo Hackathon

Held at the Brembo Inspiration Lab in Sunnyvale, participants used generative AI on real automotive datasets to create new brake compounds or improve warranty claim processing models.

350 registrants. 150 A-list invitations. 50 on-site participants. 15 projects submitted.

The Team Behind BeMyApp

Holly Walker

Director of Operations, Project Operation & Logistics Management

Sydney Collins

Project Manager, Specified Task Completion, Main POC & Reporting

Makenna Berry

Communication Manager, Copy, Design, Speaker & Attendee Sourcing

The Technology Behind Every Program

Our white-labeled platform is the central hub for every initiative we run.

BeMyApp Virtual Platform Demo

See how our white-labeled platform brings registration, content, mentorship, project submissions, and community engagement into one experience.

Explore the Demo Platform →

Core Platform Features

  • Registration & onboarding
  • Content delivery
  • Event management
  • Project submissions
  • Mentorship & judging
  • Community engagement
  • Analytics & reporting
  • Participant behavior tracking

On the participant side, this includes customizable registration, agendas and learning paths, live and recorded webinars, speakers and mentors, 1:1 office hours, project submission, an open lobby discussion space, and a threaded forum.

Key Benefits

Branded Experience

Complete customization to match your organization’s look and feel

Actionable Engagement Insights

Data-driven metrics to measure participation and program success

Centralized Management

Manage all participants and assets from one unified dashboard

Frequently Asked Questions About BeMyApp

What does BeMyApp do?

BeMyApp is a global innovation, developer relations, and community engagement agency. We design and run hands-on programs, such as hackathons, developer relations campaigns, and corporate innovation initiatives, that help organizations activate developers, customers, partners, and employees, all delivered as fully white-labeled experiences.

Is BeMyApp a hackathon company or a developer relations agency?

Both! Hackathons are our best-known service and the one we’ve run longest (800+ external, 150+ internal since 2010), but we also run ongoing developer relations programs and full corporate innovation initiatives. Many clients start with one service and expand into the others.

What industries does BeMyApp work with?

We’ve run programs across technology, healthcare, financial services, manufacturing, telecommunications, education, and the public sector, for organizations ranging from IBM and Intel to T-Mobile, Samsung, and Nestlé.

How long has BeMyApp been in business?

BeMyApp was founded in 2010 and has run 3,500+ events and programs since, including some client partnerships, like IBM and Intel, that have continued for a decade or more.

Does BeMyApp work internationally?

Yes, we operate physical events in 35+ countries across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, in virtual, hybrid, and in-person formats.

Ready to Build Something With Us?

Whether you’re looking to accelerate innovation, increase technology adoption, activate developers, engage customers, or build lasting communities, BeMyApp can help.

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