Scale Your Developer Relations

Developer Relations Agency Built to Scale Your Dev Community

We plan and run developer relations programs, from first launch to global scale, for companies who need developer marketing done right, without building the team in-house.

Since 2010, BeMyApp has organized developer events and run ongoing DevRel programs for 200+ companies, including Salesforce, IBM, Intel, and Microsoft, across the Technology, Healthcare, and Finance industries in 35+ countries.

In developer marketing, one size doesn’t fit all. Our programs are built around your platform, your developers, and your stage of growth.

BeMyApp developer relations program

What Is Developer Relations, & Why Do Companies Bring in an Agency?

Developer relations (DevRel) is the discipline of getting developers to discover, learn, and build with your platform, through content, community programs, and events that meet developers where they already are.

Companies bring in an agency like BeMyApp for different reasons. Some outsource DevRel entirely when they need to move faster than an internal team can hire for, reach developer communities in new countries, or run flagship programs like hackathons and incubators without pulling engineering time away from the roadmap.

Others want to keep DevRel in-house, owning the strategy, voice, and community relationships, but need an agency to scale execution: staffing events across time zones, producing content at a volume a lean team can't sustain, or standing up new regional programs quickly.

In both cases, BeMyApp extends what the team can do; it's a question of how much control a company wants to retain versus hand off.

Capabilities

Our Developer Relations Services

Scale: Build an External Network, Without an Internal Headcount Spike

Hackathons, online competitions, incubators, and accelerators turn your developer community into a network of active builders and evangelists; with BeMyApp running logistics, recruitment, and mentorship, your team stays focused on the platform, not the event production.

Bank4Teens internal developer challenge

Hackathons

We are the global leader in organizing hackathons, capable of producing and managing your white-label hackathon anywhere in the world.

Over 48 hours, participants collaborate to build innovative projects around your theme or technology. Our hackathon events are fully tailored and white-labeled to align with your brand; we handle the entire production so you can focus on connecting with participants.

  • Entire logistical production, including the venue, food and drinks, technical setup, and IT providers, handled by our logistics staff
  • On-site entertainment and participant management handled by our MCs
  • Deliverables include event timing, show flow, judging process management, and mentor management
  • 1 BeMyApp senior project manager committed to the success of your event

Online Competitions

Using our own platform built specifically for digital hackathons, this format lets your company inspire developers to create new apps worldwide.

Online sessions, focused webinars, and 1:1 virtual coaching sessions make the experience unique for developers. Our project managers keep track of registered participants and make sure they meet deadlines and deliver their projects by the end of the competition.

  • Platform setup, design, and online support fully managed by our staff
  • Developer recruitment via BeMyApp’s internal database, 1:1 outreach, and partner communities
  • 1 BeMyApp senior project manager

Incubators

We launched an incubation program and methodology to foster the development of projects from prototype to final product.

This is a natural next step after a hackathon or online competition, and part of a broader corporate innovation program.

Our 8-week program is created and run by a team of startup experts with 5+ years of experience in the field. We set up an online platform and manage the progress of incubated teams daily, and recruit external mentors to provide 1:1 coaching on the technical, design, and strategic needs of participants.

  • Incubation virtual platform setup, design, and online support
  • Daily or weekly follow-up and deadline management
  • Setup of coding sprints, workshops, and webinars tailored to participating teams
  • Space available, if necessary, in Paris or San Francisco

Evangelize: Promote & Train Developers on Your Technology

Our programs put your technology directly in front of the developers who will eventually build with it, run in-person, virtual, or hybrid, wherever your community actually is.

Developers collaborating at a hackathon

Meetups

Dedicated meetups are a great way to engage with developers and introduce them to your solutions. They’re easy to scale and can be produced on a regular basis.

Meetups are a great blend of evangelism, networking, and training; this format lets your technical evangelists really connect with a specific community of developers and gather direct feedback on your technologies.

  • 1-hour technical presentation led by your evangelist, followed by Q&A
  • Time reserved for attendees to network and share feedback
  • Fun on-site activities, including Twitter challenges, drone races, and more

DevLabs

We organize hands-on DevLabs for tech clients who want to meet developers face-to-face and provide them with training.

This format helps you create connections with developers, and gets developers using your technology for their own projects. Hands-on sessions let your evangelists highlight the positive aspects of your product in detail and provide live support to developers trying it for the first time. We often recommend an invite-only approach and a highly targeted outreach campaign for these events.

  • Morning session dedicated to technical presentations
  • Afternoon session dedicated to hands-on workshops
  • Your experts available on-site to evangelize and get feedback
  • Fun on-site activities included: Twitter challenge, drone races, etc.

Webinars & Online Conferences

We developed our own technology to host top-quality webinars and maximize interaction between speakers and participants.

Webinars have become the most scalable way to provide continuous, global training to developers without exhausting your internal technical resources. To lead in this space, we launched With The Best, our online conference platform and interactive learning experience — each edition is dedicated to a specific theme (AI, IoT, Node.js, iOS, etc.) and gives developers a real opportunity to improve their skills while sponsors engage new users. Visit With The Best.

  • 1 hour per webinar, led by your evangelist
  • Live Q&A session at the end
  • Webinars recorded and uploaded to YouTube / your developer portal
  • Full setup and technical support handled by our technical team

Media Buying

Digital marketing is a scalable way to evangelize developers through complementary, impactful campaigns.

Our ad network spans 40 leading websites dedicated to coding and software development. With expertise built through developer events and digital campaigns since 2010, we set up formats that have a real impact on developers and can target a specific niche of developers based on your technology’s characteristics.

  • Full media plan creation, management, and delivery by our outreach team
  • Includes direct email marketing, newsletter sponsorship, content syndication, and display ads
  • Full report post-operation
  • 2 to 4 week delivery

Communicate: Analyze Your Technology & Create Cutting-Edge Content

We get your tools in front of targeted developer communities through content and outreach built for how developers actually evaluate new technology, and prove your tools work before anyone has to take your word for it.

UiPath Dev Connect San Francisco Summer 2025

Studies

We conduct studies for our clients to get them feedback on how to improve their developer kits, documentation, or developer platform, with developer-friendly UI and UX, simplicity, and more.

Our studies are based entirely on the reviews of developer focus groups that we interview. We don’t claim to know how to best organize your API documentation or what makes a good developer portal; we rely on a vast network of developer experts who can provide do’s and don’ts when it comes to offering solutions to external developers. Working with us means you can tap into our network.

  • 1 BeMyApp project manager
  • Selection and recruitment of relevant developers fitting your dev persona
  • Management of the review and feedback delivery process
  • Feedback analysis, study design and creation, including execution plan
  • Market and competitor comparative analysis and recommendations

Tutorials

We focus on key features of your technology to provide useful written or video tutorials created by developers, for developers.

Our developer writers follow the key elements that make a good tutorial: a developer-friendly approach and tone, a clear learning curve, and specific examples that are easy to reproduce. Our video tutorials are based on the microlearning approach: a series of short videos that each focus on a specific aspect of your technology.

  • 1 BeMyApp project manager
  • Sourcing of the writer(s) based on the expertise and skills required (for written tutorials)
  • Full video filming and editing by our technical team (for video tutorials)

Documentation

Using the same methodology as for written tutorials, we can manage the creation of your documentation or your API docs.

Having consistent and developer-friendly documentation is essential if you want to be certain that developers don’t quit your product when they run into difficulties using it.

  • 1 BeMyApp project manager
  • Selection of the writer based on the expertise and skills required
  • Delivery of a first draft for internal approval

Not Sure Which of These Fits Your Goals?

Talk to a strategist

How a BeMyApp Engagement Works

The People Behind BeMyApp’s Developer Relations

Results That Come From Running Developer Programs Since 2010

Adobe

A series of design battles and creative tournaments to evangelize designers on the Adobe Creative Cloud.

Amazon

A DevLab to engage developers with the Amazon Echo, a wireless speaker and voice command device.

Cisco

A series of hackathons around the world run as part of the Cisco DevNet developer program.

Evernote

Key sponsor at BeMyApp events including an e-education hackathon and Droidcon Paris.

Google

Recruitment of new leads for GDGs in the UK and a dedicated hackathon around open data.

Hewlett Packard Enterprise

A full-fledged developer program for the Sprout by HP platform and SDK.

Intel

Full developer programs dedicated to IoT and RealSense, including hackathons, incubators, meetups, and digital campaigns.

Microsoft

Numerous hackathons and incubators to generate content for app stores, plus technology partnerships at many events.

Nokia

An online competition where participants ported their Android applications to the Nokia Store.

PayPal

Key sponsor of Droidcon Paris, enabling engagement with more than 500 developers in two days.

Qualcomm

Participation in a hackathon dedicated to beacons, providing hardware to participants.

Salesforce

White-label and sponsored hackathons, coding challenges, and media buying around the Salesforce1 platform.

Samsung

A series of global events alongside the Tizen developer program.

SAP

Studies and hackathons around the HANA platform and a one-day forum for big-data startups.

Withings

Documentation of an external API plus Java modules and a web service demonstrating its functionality.

From prototype to company

ORIS: A Startup Born From a BeMyApp Hackathon

Watch how an idea developed during a BeMyApp hackathon grew into ORIS, demonstrating what can happen when promising teams and prototypes receive support beyond the event itself.

Where Are You in Building Your Developer Community?

Cultivating a Large and Active Developer Community Is a Long Process.

We're here to help!

1/ Which Step of the Way Are You?

Step's icon

Launch

We just launched our API / SDK / developer platform

Step's icon

Content

We need content for our developer platform

Step's icon

Awareness

We want developers to try our tools and leverage our platform

Step's icon

New accounts

We want to expand our dev community and generate new accounts

Step's icon

Active Community

We want developers to create more content using our tools

Step's icon

Startup Enabler

We want to expand our own startup ecosystem

2/ What You Should Focus On

1/ Select the Product(s) You Are Interested In

Studies
Tutorials
Documentation
Microlearning
Meetups
Devlabs
Webinar and Online conf.
Media Buying
Hackathons
Online competitions
Incubators
Online Accelerators

3/2/ Connect with our experts

Frequently Asked Questions About Developer Relations

A developer relations (DevRel) agency runs the programs that get developers to discover, adopt, and advocate for your platform, whether content, documentation support, meetups, hackathons, and community programs, so your internal team doesn’t have to build that capability from scratch.

Outsourcing usually makes sense when you need to move fast (launching an API or SDK), need global reach without hiring in six countries, or want to test a DevRel program before building a permanent internal team.

BeMyApp only works in developer marketing, run by a team that has run developer programs since 2010, for platforms like Salesforce, IBM, Intel, and Microsoft. This means our events, content, and community tactics are built specifically for how developers evaluate and adopt technology, not general consumer audiences.

Typical programs combine technical content (tutorials, documentation, coding challenges), community events (meetups, webinars, DevLabs), and flagship activations (hackathons, online competitions, incubators) chosen based on your DevRel stage.

Both! BeMyApp has run programs for newly launched APIs and SDKs as well as enterprise platforms, like SAP HANA and Adobe Creative Cloud; the developer relations’ format scales to budget and team size.

Ready to Scale Your Developer Relations?

Tell us where you are, and our team will follow up with a program built around your goals, and we promise not to give you any generic pitch decks.